About

photo by Michael Lemmon
Le Fashion Truck is a mobile boutique - a store on wheels. Setting up shop in various locations throughout Los Angeles since January 2011, Le Fashion Truck features clothing and accessories by emerging designers for the woman on the go! Shop handmade jewelry, handbags, accessories and more aboard the pink truck. We even included the dressing room!

The pink mobile boutique is the creation of Stacey Steffe and Jeanine Romo who met at a Los Angeles arts and crafts market in 2009.  Jeanine was selling her handmade jewelry line while Stacey was slanging vintage purses, and the two connected instantly.  After a few months of vending side-by-side in 10x10 booths, the pair teamed up and created Los Angeles' FIRST mobile  store on wheels - Le Fashion Truck!

Le Fashion Truck has made local, national & international press, including NBC's "The Today Show," Lucky Magazine, Domani Magazine + more! Visit our press page or click HERE!

photo by Michael Lemmon
About Stacey Steffe:
Stacey went into business for herself in 2008, after a 10-year career in Marketing and Advertising in both radio and newsprint.  Her first job in retail wasn't until 2007, when she assisted in the opening of a retail store in Glendale, CA, which featured men's clothing and vintage furniture.  Following her own passion for vintage, in 2008 Stacey started selling vintage handbags and wallets from the 1950s - 1980s, both wholesale and retail, to local boutiques and at Los Angeles festivals and street fairs.  Stacey came up with the idea of a mobile retail store in the summer of 2010 after seeing a gourmet food truck at a farmers market.  Stacey is the co-founder of American Mobile Retail Association, a trade organization catering to mobile retail trucks across America.  Stacey can be booked for consulting services and specializes in promotion coordination, public relations, marketing and branding for start-up and small businesses.

photo by Alan Mura
About Jeanine Romo:
Jeanine Romo is a 4th generation entrepreneur who's goal has always been to own her own business.  Jeanine graduated from Cal State L.A. with a Bachelors degree in Fashion Design and Merchandising. Upon graduating CSULA, Jeanine went on to work for a couple of Los Angeles-based fashion designers then started her own jewelry line in 2008 where she sold to local boutiques and at local fairs and festivals.  Jeanine is the co-founder of American Mobile Retail Association, and is also available for consulting those looking to open their own mobile boutiques.  Jeanine's expertise lies in interior design for retail, merchandising and product development.

photo by Alan Mura